Branding

Branding is the foundation of every business. Here you’ll find articles on brand identity, messaging, and rebranding, all shaped by strategy. A Brand Above™ explores how strong branding creates systems that connect with people and fuel long-term growth.

6

 min read

Ultimate Brand Resources: Templates, Tools, Frameworks

6

 min read

Why your logo isn’t your brand (and what to focus on instead)

7

 min read

The Anatomy of a Timeless Brand Identity (and Why Most Brands Miss It)

7

 min read

Brand strategy for mergers and acquisitions

4

 min read

The Future of Branding in the Age of AI-generated Content

6

 min read

The psychology of color in branding: what your palette says about you