Garden Sweet | Work with A Brand Above™

Client

Garden Sweet

Services

brand strategy, website design and development, color palette and typography, ticketing system rebrand and integration, Mailchimp templates, email marketing, social media marketing, influencer partnerships, PR and media outreach, Visit Fort Collins listings, TripAdvisor and Expedia setup, signage design, content writing

YEAR

2025

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Garden Sweet is a farm built on beauty, abundance, and community. When they partnered with A Brand Above, they needed more than a website refresh. They needed a brand system and marketing approach that captured the magic of the farm while making operations easier. Together, we built a foundation that feels true to their roots and strong enough to grow their reach.

The color palette was pulled directly from the farm itself: soft greens, warm neutrals, and natural tones that echo fields, flowers, and fruit.

Garden Sweet began as Colorado’s most beloved U-Pick farm, known for endless rows of vibrant flowers, delicious sun-sweetened strawberries, raspberries, apples, and their crown jewel: peonies. When they partnered with A Brand Above, the first task was redesigning their website. But the collaboration quickly grew into a complete brand and marketing partnership.

We began by defining Garden Sweet’s color palette and typography, ensuring every touchpoint from the website to emails to signage, carried the same elegance and warmth. This consistency built trust and laid the foundation for what came next.

During a sales meeting about ticketing, we discovered the system they were considering wasn’t right for them. Because their farm already used Square as a POS, we found a ticketing platform that integrated seamlessly. We then rebranded the ticketing experience so customers felt like they never left the Garden Sweet site. For the first time, online registration was seamless, which let the team focus on running the farm.

Marketing soon became the next focus. We rebranded their Mailchimp templates to align with the new site and created a system for social media that reflected Garden Sweet’s authentic voice: grounded, humble, and gracious. This approach took off. Local influencers began asking to feature the farm, and media outlets picked up the story. Garden Sweet was featured twice on television during the peak season and in countless articles online. We extended visibility by getting Garden Sweet listed on TripAdvisor, Expedia, and Visit Fort Collins, making sure visitors from around the world could find them.

The results spoke for themselves. The farm had its best season to date, with more visibility, stronger engagement, and record attendance. The collaboration even extended to the farm itself, with branded signage placed throughout the property to guide visitors and protect the flowers. Designed with universal icons, the signs help visitors from all backgrounds understand how to enjoy the farm responsibly so there’s always enough beauty to share.