Taste & Savor Wine Bar
brand refinement, logo, identity, web design, UX, copywriting, social media branding, reels, influencer events, press features, loyalty program design, email marketing, segmentation and automation, SEO, campaign strategy, signage, ticketing system integration, menu design, event branding, print collateral, photography direction, outbound marketing, interior refresh, staff training playbooks, upsell scripts, pairing guides
2025
Taste & Savor is where curation meets community. When they partnered with A Brand Above, the wine bar was ready for growth but missing the infrastructure to support it. We came in as more than designers. We became their growth partner. Together, we refined their identity, built new systems, branded seasonal campaigns, trained their team with upsell scripts and pairing guides, and reimagined the guest experience from first click to last sip.
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The Challenge
Taste & Savor had a strong wine list and a beautiful space, but the brand experience felt fragmented. The website wasn’t converting. Ticketing lived outside their main systems. Marketing lacked consistency. Inside the bar, signage and menus didn’t match the level of care they poured into their wines. Staff had passion but no branded training or scripts to help them sell with confidence. Guests enjoyed the space but often came just once, leaving opportunity on the table for repeat visits.
The Approach
We tackled the brand from every angle. Pre-ticketed events moved into OpenTable for a seamless booking experience. Their website was rebuilt to support direct reservations and event visibility. Their Mailchimp list was segmented, with new branded templates and automated flows for sign-ups, welcomes, and customer touchpoints.
On the ground, we designed print collateral for A-frame signage outside the bar, elevated the interiors with seasonal florals and warm accents, and redesigned menus to feel more polished. We developed customer appreciation cards, plus outbound marketing collateral placed in nearby hotels to capture visitors.
We also built internal branded staff training playbooks. These included upsell scripts, customer experience notes, and pairing guides that matched every food item with mid-tier and premium wines. Staff now had the tools to confidently guide guests through perfect pairings, increasing both customer satisfaction and check averages.
The Campaigns
We created and branded Via Vino, their monthly tasting series built around global wine regions. The name means “by way of wine” in Italian, reflecting how guests travel the world through their glasses. Each tasting came with a branded passport as a return incentive, rewarding guests for attending multiple events.
We also built out their seasonal wine campaigns: CHILLED for summer, Mulled for fall, Crimson for winter, and Bloom for spring. Each came with its own design system, copy tone, and even custom recipes. Mocktails were given equal attention, with branded names and recipes that carried the same elevated energy as the wine list.
On social, we rebranded their accounts with consistent visuals and copywriting that leaned into Taste & Savor’s witty, elevated voice. Influencers were brought in to share experiences, expanding visibility far beyond Fort Collins. Media placements followed, including a feature on Great Day Colorado.
The Results
The transformation was immediate. The wine bar started turning heads. Guests returned for loyalty programs and daily specials we branded as the 7 Days of Taste, keeping energy alive every day of the week. Staff used their new training playbooks to upsell confidently and guide guests through curated pairings, strengthening both the guest experience and revenue.
Taste & Savor now has the systems, campaigns, training, and brand presence to keep growing, and a community excited to join them for the ride.
Let’s talk about what you’re building
If this work resonates, reach out. We love collaborating with people who see the potential in ideas and want to push them further.
The right project is always a partnership.
